Reaching the "Invisible" CFML Programmers

On Monday, Sean Corfield's thoughts on how Adobe MAX 2008 went were published on the Fusion Authority website. One of the events Sean cited in his article was a Birds of a Feather session moderated by Adrian Moreno about bridging the gap between expert/guru CFML developers (the ones most visible in the online CFML community) and "9 to 5" CFML developers.

I don't know the details of what was discussed in that session, but it relates to an issue that crosses my mind every once in a while: how do you reach out to developers when you don't know who or where they are? And, conversely, how do we help these "invisible" developers find (and participate in) the community?

I was a full-time ColdFusion developer for almost two years before I really became aware of the ColdFusion community. My predecessor, to my knowledge, never participated in the CFML community or went to any conferences or user groups, so it never crossed my mind that such resources existed. I don't remember how or when I realized that there was a community of folks with which I could converse about ColdFusion development (though it was probably at CFUnited '05), but the point is is that it wasn't an automatic process.

I think this is an area where Adobe needs to step up and promote the community as part of the overall "ColdFusion package". Every sale of ColdFusion should include a list of CFML community resources and a statement that encourage organizations to share that list with any ColdFusion developers they are aware of. If Adobe is skittish about including links to resources that might disappear over time, at the very least they can include Adobe-sponsored resources like Adobe Feeds or the new Adobe Groups site.

Even that kind of effort might not reach all the CFML developers out there: in some organizations (like mine) where the ColdFusion server is running in a shared environment, the organization that owns the CF license may not know who all is using the CF instance. So here's another idea: put links to community resources into the new Adobe Bolt. If Bolt is meant to be the premier IDE for CFML developers, then there's a good chance that even the "invisible" CFML developers will grab it and gain access to all the resources it provides.