BlueDragon Goes Open-Source: A Good Thing, But How Good?

Given all the other blog posts I've seen coming through my RSS feeds, this is hardly news at this point, but New Atlanta has decided to open-source their J2EE version of BlueDragon, a web application server package that runs/executes CFML (ColdFusion Markup Language, the language of ColdFusion):

New Atlanta announces free open source BlueDragon edition

I'm certainly happy about this development (as are many ColdFusion developers) because that means that anyone who wants to develop with ColdFusion will now have access to a robust CFML application server without having to spend money for the server software: money is no longer an excuse for avoiding ColdFusion.

But whether or not this announcement will have a significant impact on the prevalence of CFML as a development language in the marketplace remains to be seen. If New Atlanta makes an effort to market BlueDragon to web hosting companies who currently don't offer any ColdFusion development packages, we might see an increase in ColdFusion adoption simply because it's available as an option for developers whose clients rely on 3rd-party web hosting. They will also have to increase awareness of BlueDragon amongst the non-ColdFusion developer community and make it clear to those developers that BlueDragon is a serious, enterprise-class alternative to Adobe's ColdFusion server.

If New Atlanta does all that, perhaps we'll see that surge in ColdFusion adoption we thought would come when price was no longer an issue. But what if that surge never comes? What if price wasn't the big issue after all?

Then what?